phi. is a state of being ; Like the golden ratio, it evokes and represents the simplicity and magic of timeless perfection.
phi. searches above all else, to reinterpret certain elements from the past and repurpose them for today. The members of phi. have gathered around the desire to create authentic and singular products.
In order to do this, phi. relies on Japanese culture and tradition. Therefore, we have chosen to use the Kimono to reinterpret the 5 pocket jeans.
The perfect blend of artisanal techniques and modern technologies
We are phi.denim
The meeting of 5 enthusiasts of Denim, sport and Japan.
The knowledge of traditional factories – Trade relations
Marketing & Business – Communications relations
& Content Research